Brain Freeze and Self help

The lazy days of summer have stalled my creative urges to write, but it hasn't dulled my taste buds. As the weather has turned soupy and humid, what better refresher than a little fro yo for the mind and body. Yogurtland has finally opened on La Brea and 3rd. I have not been there yet, although I hear the self serve, pay by the oz. is a swirling delight - especially for kids. Close to Ralphs and Trader Joe's - maybe a couple of ounces of  fro yo can ease the pain of looking for parking at Trader Joe's while you prepare for battle with a round of  bumber-carts through the aisles. I'm sure people will be in there weighing and measuring and computing their calories while figuring out how a couple more pushups could get them a few more ounces!

The same idea (with much easier access) has opened on Pico across from Roscoe's (chicken and waffles with a fro yo chaser to wash it down!) For those of you that venture into the Pico corridor between La Brea and Fairfax, the neighborhood is changing dramatically.  Bloom, Sky's Tacos, The Home Grown store, bike and boarder stores have moved in, home real estate has exploded,Villaragosa has made a commitment to improve the area.  Try as they might,  the automotive and hardwood industry still far outnumber the emerging entrepreneurs and families, but its a start.

Newberry Hill Yogurt  is a no frills self serve spot. They serve Frozen Yogurt, Italian ices and smoothies. They have a couple of machines - doing a variety of flavors and a bar of toppings to heap on top. There is no designer furniture or mood lighting. No computerized print outs for service. No lycees, mochis or kiwis.. no fancy cups or spoons. This is all about the product and they take pride in what they do. You can taste flavors, you can mix, you can swirl - you can explore your creative side. 

Is it the best frozen treats I have had? Honestly no, but,the beauty here is you feel like you are making a difference. This is not a franchise. This is a neighborhood spot - like Roscoe's or CJs or the barber shop near Bloom,  you can stop in, cool down and know that a little Fro Yo can go a long way.